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Online ad spend overtakes TV

See that hideous thing up there? Well that’s the world’s first banner ad , created by AT&T and served in 1994. Let me tell you my reader friends, things have come a long way indeed. A recent report from the IAB has suggested that online ad spend rose Read More...
Posted 30 September 2009 15:18 by Alex Horner | 0 Comments [Edit]

Banner FAIL

Ok ok it’s not technically a fail. At least not the kind defined by the New York Times in their recent and very insightful article ‘ How Fail Went From Verb to Interjection ’. But it is really really rubbish. Top tip for QuickCreditScore.co.uk: don’t Read More...
Posted 10 August 2009 16:05 by Alex Horner | 0 Comments [Edit]

Facebook rolls out its new ad system

Though we're not quite convinced “The next 100 years are going to be different for advertisers" because of it as founder Mark Zuckerberg would have us believe, Facebook's new ad system is very interesting indeed. First and foremost, brands are now able Read More...
Posted 07 November 2007 18:30 by Alex Horner | 0 Comments [Edit]