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Apple airs a user-created ad

18-year-old Nick Haley is something of an Apple fan. You see, he went to the trouble of creating an ad for the newly-released iPod touch for the sheer craic. What he probably wasn't expecting was an email from Apple asking if their ad agency, TBWA could Read More...
Posted 31 October 2007 23:46 by Alex Horner | 0 Comments
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Crackle: Sony's new video site launches

Sony's acqusition of video site Grouper last year for $65m was seen as something of a strange decision. In a hugely competitve sector, one of the largest consumer brands in the world was purchasing one of the smallest players. At the time, Grouper had Read More...
Posted 17 July 2007 19:42 by Alex Horner | 0 Comments
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World's first user-generated Xbox game via Doritos

Perhaps following on from the success and amount of PR generated from their user-generated Superbowl ad last year, Doritos are giving budding game creators the chance to create an Xbox game. Users can vote on submitted ideas with the eventual winner being Read More...
Posted 22 June 2007 20:32 by Alex Horner | 0 Comments
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Daft Punk have some dedicated fans

The question is, is this better than the official video? Be sure to get past the first minute or so. Read More...
Posted 21 June 2007 18:59 by Alex Horner | 0 Comments
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From UGC to phenomenon

We have of course all heard of the Diet Coke Mentos videos by now. What's more interesting to observe though are the ways in which the idea is being monetized. Mentos themselves ran a 'geyser' video contest - a pretty savvy move, especially when compared Read More...
Posted 29 March 2007 01:31 by Alex Horner | 0 Comments
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Digging Digg

I'm going to go out on a limb and state that Digg is the most forward-thinking site on the web. Let's start with the basics. You submit a story to the site which other users can then 'Digg'/vote for. The more Diggs a story receives, the more prominence Read More...
Posted 19 March 2007 23:53 by Alex Horner | 0 Comments