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Marketing Mess-Ups VIII: Red Bull stoops to ‘wide-boy tactics’ to boost sales

Not strictly a digital mess-up but we feel this is worth sharing. A document leaked to Marketing Magazine this week has revealed that Red Bull had planned to carry out some decidedly dodgy field marketing techniques in Wetherspoons pubs this month, following Read More...
Posted 29 October 2009 14:36 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups VII: Dominos accidentally gives away 11,000 free pizzas

Vouchers. They’re all the rage in these days of recession, especially when it comes to restaurants. And word has it that takeaway pizzas are one of the biggest growth sectors as people choose to save money and order in rather than head out to a jazzy Read More...
Posted 09 April 2009 11:52 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups VI: Belkin hires people to write positive reviews of their products online

Oh deary me. Belkin has just been caught out attempting to hire people to write positive reviews for their products on Amazon.com. They have at least done the right thing though by quickly responding to the issue with an apology and removing any suspect Read More...
Posted 19 January 2009 12:46 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups V: 3M's Viral Stealing

3M are widely regarded as one of the most innovative companies in the world thanks to Scotch Tape, Post-It notes and more. Sadly this ethos doesn't seem to have been carried over to their marketing as part of a new viral campaign housed on YouTube 'borrows' Read More...
Posted 17 September 2008 13:34 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups IV:

So Sprint are launching a new campaign touting the benefits of their 'iPhone killer' Samsung Instinct. Direct comparisons to competitors are dangerous at the best of times (and Apple are one of the worst offenders). The reason this is such a mess-up though? Read More...
Posted 08 May 2008 22:11 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups III: Cockatoo Ridge Wines' suggestive billboard

We don't think it's particularly funny to begin with and apparently, nor did the model, Erin McNaught. Read more Read More...
Posted 14 April 2008 19:56 by Alex Horner | 0 Comments [Edit]

Marketing mess-ups II: Microsoft's foul-mouthed chatbot

A chat bot created by Microsoft for MSN Messenger users has been withdrawn after starting to talk back all filthy-like to children. The bot was intended to let kids have a chat with Santa about what they wanted for Christmas and whether or not they'd Read More...
Posted 19 December 2007 01:10 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups I: Best Buy's secret intranet

Whilst we can't condone such deceptive behaviour we have to admit that Best Buy's secret intranet tactics are very crafty. The pages (which are only accessible from within stores) mimic exactly the normal Best Buy site but with one crucial difference: Read More...
Posted 20 March 2007 22:00 by Alex Horner | 0 Comments [Edit]

Marketing Mess-Ups: an introduction

As we all know but are reluctant to admit there is nothing funnier in life than the misfortune of others. With that in mind, 4d will be starting a 'marketing mess-ups' feature, updated as and when brands blunder. So how about some examples to kick us Read More...
Posted 16 March 2007 23:18 by Alex Horner | 0 Comments [Edit]