Welcome to rants Sign in | Join | Help

Browse by Tags

All Tags » Marketing mess-ups   (RSS)

Marketing Mess-Ups V: 3M's Viral Stealing

3M are widely regarded as one of the most innovative companies in the world thanks to Scotch Tape, Post-It notes and more. Sadly this ethos doesn't seem to have been carried over to their marketing as part of a new viral campaign housed on YouTube 'borrows' Read More...
Posted 17 September 2008 13:34 by Alex Horner | 0 Comments

Marketing Mess-Ups IV:

So Sprint are launching a new campaign touting the benefits of their 'iPhone killer' Samsung Instinct. Direct comparisons to competitors are dangerous at the best of times (and Apple are one of the worst offenders). The reason this is such a mess-up though? Read More...
Posted 08 May 2008 22:11 by Alex Horner | 0 Comments

Marketing Mess-Ups III: Cockatoo Ridge Wines' suggestive billboard

We don't think it's particularly funny to begin with and apparently, nor did the model, Erin McNaught. Read more Read More...
Posted 14 April 2008 19:56 by Alex Horner | 0 Comments
Filed under:

Marketing mess-ups II: Microsoft's foul-mouthed chatbot

A chat bot created by Microsoft for MSN Messenger users has been withdrawn after starting to talk back all filthy-like to children. The bot was intended to let kids have a chat with Santa about what they wanted for Christmas and whether or not they'd Read More...
Posted 19 December 2007 01:10 by Alex Horner | 0 Comments

Marketing Mess-Ups I: Best Buy's secret intranet

Whilst we can't condone such deceptive behaviour we have to admit that Best Buy's secret intranet tactics are very crafty. The pages (which are only accessible from within stores) mimic exactly the normal Best Buy site but with one crucial difference: Read More...
Posted 20 March 2007 22:00 by Alex Horner | 0 Comments

Marketing Mess-Ups: an introduction

As we all know but are reluctant to admit there is nothing funnier in life than the misfortune of others. With that in mind, 4d will be starting a 'marketing mess-ups' feature, updated as and when brands blunder. So how about some examples to kick us Read More...
Posted 16 March 2007 23:18 by Alex Horner | 0 Comments