For all the hype around brands’ use of social media we’re yet to see many examples that seem to truly understand and reflect the space in which they operate. While perusing Digg today though we’ve come across just such a thing. Director Spike Jonze’s latest film, Where The Wild Things Are, has been advertised via video banners for the past month or so on Digg. Now though, they’ve taken advantage of one of the site’s latest ad offerings and collated stories related to the film in a sponsored area complete with banner ad.
Although it would appear that the stories were submitted by normal Digg users and simply gathered by Warner Bros into this space, we have a sneaking suspicion that the studio themselves is in fact behind them. And if this is the case, they’ve certainly worked out what makes a successful Digg story (hint: lists and pictures).
Clicking though to each story reveals even more relevant branding with large video and interactive banners and skyscrapers surrounding the page. And of course Warner Bros can then monitor the feedback on the stories and film in general by reading the user comments. All very clever stuff indeed.