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Cheese websites. Probably not the most interesting things you might think. We’ve probably all come across a similar situation: how to give a low-interest product a captivating online presence. Wisconsin Cheese have gone down a pretty intelligent route: don’t focus on the product, focus on the delicious things you can do with it. Because everyone likes a juicy burger right? Have a flick through the exquisite looking burgers, learn how to make them yourself and share them on facebook. Our favourite? Number 18: The Pioneer.

Top tip: Don’t view the site unless you have a lunch break in the very near future.