Dutch agency Boondoggle won five gold Lions at Cannes this year but seems to have hit hard times*. Unfortunately, their cunning idea of pawning their trophies for some extra cash seems to have backfired upon the discovery that the trophies are in fact just worthless yellow copper. Who needs gold Lions anyway right?
Via Brand Republic
*Disclaimer: Ok, we realise they’re just trying to make a funny viral vid and to some extent have succeeded. We’re not so sure about the tags on their YouTube video though. Very odd.