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Today, McFly announced they're 'doing a Radiohead' and giving away their latest album for free. Heck, it even has 'Radio' in the title. In far more interesting music news though, while browsing Lil' Wayne's MySpace page (you know how we do), we came across the widget above. It lets the user stream all the songs from the album and purchase direct from the widget. It can also be embedded onto your own profile page or blog. What we're really digging though is the fact that if you have it embedded, you earn money for each sale. A great strategy to spread the word and shift music among fans. Peace.

Branded iPhone apps are already on the loose! Carling makes great use of the tilt technology in the iPhones with their iPint, check it out here.

Some cool new functionality has been quietly added to YouTube videos: annotations. Ok we realise that doesn't sound particularly awe-inspiring but what if I could you they can be used to link to other YouTube videos, therefore creating semi-interactive journeys through the site? Yeah, now that is more interesting. See a demo here:

How long before the first major brands start using this for ads we wonder?

No strangers to using facebook to its full potential, O2 are once again pushing the boundaries. This banner ad was spotted on the Daily Mail's newly revamped site. What caught our interest was the little 'post to facebook' call to action at the bottom.

The banner itself is a very simple game that requires you to move the mouse in a whipping motion - nothing special there. But posting it to facebook is a fantastic way for O2 to increase exposure to this message.

Once it's appeared on your news feed, friends clicking through will reach the site below where they can take a crack (pun intended) at the game too. If the game itself was even remotely captivating this would be a five star effort from O2.

Isn't technological progress wonderful?

We liked the sentiment of this banner for Simple shoes. Especially as it's located on one of the most influential and pretentious music websites out there.

So Sprint are launching a new campaign touting the benefits of their 'iPhone killer' Samsung Instinct. Direct comparisons to competitors are dangerous at the best of times (and Apple are one of the worst offenders). The reason this is such a mess-up though? It's to do with their other ad that compares the speed of loading a webpage on the Instinct vs. the iPhone. The Instinct is a clear winner thanks to its 3G. Only problem is, the 2nd generation iPhone will have 3G and comes out in June which is...yep, the same time as the instinct. Best do your research next time, guys.

Could it be? A website that perfectly echoes the values of the brand it's promoting? This is one of our favourite brand sites of the year so far. Even the loader screen is about playing. Great stuff. Be sure to check out the behind the scenes video to find out how it was put together. Let's just hope the N-Gage isn't quite such a colossal flop this time.

Our latest work for the COI is the new website for their sexual advice website, RU Thinking. Step in to find out everything you ever wanted to know about teenage sex issues but were too afraid to ask.

A really interesting mix of commentary and medium, "You have to burn the rope" is almost certainly the easiest platform game ever made.  But that's the point - and once you've beaten it, be sure to listen to the end credits' music.

...In the states anyway. Mimicking the model from LOVEFiLM and similar offerings in the DVD world, Paperspine allows its users to create a list of books they're after, borrow them for a jolly good read and then post them back to receive more. Of course, all these rental services based on physical formats will be dead in a few years once e-books and film download services really take off but we wouldn't want to burst their bubble.

Innit

We don't think it's particularly funny to begin with and apparently, nor did the model, Erin McNaught.

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Web-based apps really seem to have taken a turn for the better recently and Adobe's newly launched (in beta initially) Photoshop Express is certainly no exception. Having been struggling with the consumer grade Photoshop Elements for the last couple of years, the speed with which edits and previews appear in a web-based app like this is a revelation. The fact that it is built in Flash makes it look far more appealing too - nice transitions between menus and edits. The service even integrates with Facebook, Photobucket and Picasa, meaning it's sure to gain legs once those tech-savvy social networking youngsters get a hold of it.

The inevitable question of course is how exactly they're planning to make money with it? Rumours of a premium service have been floating around but perhaps ad-supported is the way to go. We like, a lot.